Business Owners
Business owners are the essential Entrepreneurs. They are special and think and act differently from others. They create ideas, and try them out in the form of businesses. They can be loners. They are resourceful and able to get what they need. They can be dissatisfied with the situation or status quo
Typical clients have been: Retailers, manufacturers, oral historians, real estate developers, car dealers, motel owners, investment bankers, and publishers. Some categories also overlap with Managers and Sales Professionals.
Usual paths lead the client from:
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From
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To
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| Has a lot of ideas | Focus on three projects |
| Works too many hours | Life is full of specific pleasures |
| Crisis reactive | Anticipatory, high standards |